Why Employers Should Embrace Video Interview Tools

In today’s fast-paced hiring environment, the way we interview candidates is evolving—and video interviewing platforms are becoming a crucial part of the recruitment toolkit.

Whether you're hiring skilled tradespeople, team leaders, or operations managers, video interview tools offer a modern, flexible, and highly efficient way to assess candidates earlier and more effectively in the recruitment process.

At PMB, we regularly use tools like Hinterview to streamline hiring and improve outcomes for both employers and candidates. Here’s why it works—and why it’s worth considering for your next hire.

What Is Hinterview?

Hinterview is a leading video interview and recruitment platform that allows recruiters and employers to:

• Record and share video introductions of candidates.

• Conduct live or pre-recorded video interviews.

• Streamline shortlisting with tailored video clips.

• Collaborate with hiring teams, even across different locations.

It’s designed to enhance traditional recruitment—not replace it—by adding a valuable human dimension early in the hiring process.

Video Interview Benefits for Employers

✅ 1. Save Time and Speed Up Hiring

Video interviews allow you to screen candidates more efficiently, often before a face-to-face meeting is scheduled. You can quickly assess communication style, professionalism, and personality—all before committing to a full interview.

This is especially useful in manufacturing environments where time-to-hire is critical and operational downtime is costly.

✅ 2. See Beyond the CV

A CV tells you what a candidate has done. A video shows you how they present themselves, how they communicate, and how passionate they are about the role.

This can be especially valuable in industrial roles where team fit, attitude, and hands-on experience matter just as much as formal qualifications.

✅ 3. Improve Collaboration Across Hiring Teams

With tools like Hinterview, hiring managers, HR teams, and regional leads can all view and comment on the same candidate videos, regardless of location or schedule. It makes internal feedback faster, clearer, and more collaborative.

✅ 4. Reduce Unconscious Bias

Pre-recorded structured interviews can help create a more consistent and fair first-stage process. Every candidate answers the same questions, allowing for a more objective comparison across the board.

✅ 5. Enhance Your Employer Brand

Using modern recruitment tools shows candidates that your business is forward-thinking, efficient, and invested in a professional hiring experience.

This matters—even in manufacturing roles—because candidates today value transparency, speed, and communication in the hiring process.

Video Interview Benefits for Candidates

🎥 1. Showcase Their Personality and Passion

Not every candidate shines on paper. For many skilled workers, engineers, or supervisors, a video introduction allows them to express their enthusiasm and experience in a way that a CV simply can't capture.

🎥 2. More Flexibility and Accessibility

Candidates can complete pre-recorded video interviews at a time that suits them—helping those who are currently employed or working shift patterns.

🎥 3. Faster Feedback and Engagement

Video interviews tend to accelerate decision-making, meaning candidates hear back more quickly and stay more engaged in the process. That’s key in today’s candidate-driven market.

Final Thoughts: A Smarter, More Human Hiring Process

Video interview tools like Hinterview help bridge the gap between speed and quality. They allow hiring teams to move faster, make better-informed decisions, and offer candidates a more personal and engaging experience from day one.

At PMB, we use video platforms not only to showcase top candidates to employers but also to enhance the candidate journey. If you're looking to improve your hiring process without adding complexity, we’d be happy to show you how tools like Hinterview can make a real difference.

Interested in trialling video interviews for your next hire? Speak to your consultant at PMB to see how we can integrate video technology into your recruitment strategy.